That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a … - Steve Jobs

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I didn't write because in the corps I took mining engineering of all things and, you know, they, they graduate a mining engineer as a sort of an illiterate.

Steve Jobs

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be. "

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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

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You cannot mandate productivity, you must provide the tools to let people become their best.

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Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.

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I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.

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Design is not just what it looks like and feels like. Design is how it works.

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