Social media, especially Twitter, has completely changed the fashion and media industries - we now can go direct to consumers in a nanosecond - amazing way of distributing content - right to the point.
I think there are two prevailing views of the suburbs in the States: either they're this sort of tedious place, where everyone is the same, buys the same food and drives around in their little minivans, or the view is that the suburbs are extremely perverse in a humorous way.