You have rappers saying "stay off drugs, go to school" - empty verbal behavior. I think all of this became institutionalized in the early '90s. And it's become more and more solidified, more and more entrenched.
I think climate change is probably the most extreme, and it's been going on for years because it's very difficult to talk about a planetary issue like climate change and to get people who live within four-year electoral cycles to actually pay attention to something that you predict is happening way in the future.