Just because you "liked" my picture, doesn't mean you shouldn't call me and ask me how I'm doing. You know what's funny? If you ever owe someone a call, and it's something you're trying to avoid, notice how many times they "like" your photos until you call them back. It's an alarm, and people abuse that. They know you can see that. They know you'll see their name.
Theater used to be a verb; it used to be an act. But nowadays it is just a noun. It is a place.