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When we're alive, life consumes us. But when we die, all of the color and the motion is gone so quickly, it's as though it can no longer stand to be wasted on us.

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Eric Ries

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Conditions, Extremes, Institution, Institutions, New Products, Product
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Don’t be in a rush to get big. Be in a rush to have a great product.

Big, Creating, Motivational, Product, Rush, Success

The only way to win is to learn faster than anyone else.

Faster, Way, Win, Winning

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Effort, Maximum, Minimum, Product, Team, Viable

We must learn what customers really want, not what they say they want or what we think they should want.

Customers, Inspiring, Say, Think, Thinking, Want

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

Decentralized, Innovation, Mean, Unpredictable Things
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