In my experience lust only ever leads to misery. All that suspicion and jealousy and anguish it unleashes. I don't want those things in my life.
Sometimes, reading my own media, the negativity can upset me, but I just deal with things on a positive basis. I mean, I have up to 20,000 people singing my words back to me on a nightly basis - they share my hopes and fears, and they relate to my own life experiences. Life can be pretty isolating, but that connection is always amazing.