There's always an important person who helps support your interests and encourages you.
The most powerful concept in marketing is owning a word in the prospects mind.
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.
It's better to be first in the mind than to be first in the marketplace.
The Internet is the ultimate in brand-centered buying.
I mean, if you love what you do-whether you're an auto mechanic or you sew clothes or you cook-it's all about personal passion and love that really makes the thrust to the level that you want to get it to.
We all seek purpose in life. Most of us wonder how we can make a positive difference during our brief time on earth. But asking and doing are different things.
I really believe in the power of music.
See the genius in everyone you encounter. Just as the mountain cannot crack a nut though it can carry a forest on its back, so too does every living creature have its own perfection built into it.