Same topic Authors
Quote of the day

During the week that I arrived in the United States, I saw an airport, used a telephone, used a library, talked with a scientist, and was shown a computer for the first time in my life.

Popular Topics
Dream, Guru, Wisdom, New York, Period, Children, Education, Songs, Achievement, Math, Reality, Think, Poet, Scholar, Oceans, Faith, Afternoon, Life, Pregnancy, Weak, Humble, Possible, Impossible, Willing, Wonder, Intelligent, Talent, Goodbye, Smile, Quite, Inspiration, Thing, Job, Pleasures Of Life, Thank You, Mother'S Day, Disco, Kindness, Character, Secret, Philosophy, Light, Angry, Girl, Feeling, Love, Lives, Private Life, Football, Love You
Al Ries

The Internet is the ultimate in brand-centered buying.

Brands, Buying, Internet, Ultimate
Same Author Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Aircraft Carriers, Carrier, Change, Company, Takes, Trying

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Ears, Gray, Gray Matter, Mind, Real

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.

Fastest, Generic Name, Law, Name, Names, Routes

It's better to be first in the mind than to be first in the marketplace.

Business, Firsts, Marketplace, Mind

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

Mistake, Name, Simple, Successful
Similar Quotes