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Determination, energy, and courage appear spontaneously when we care deeply about something. We take risks that are unimaginable in any other context.

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Christian Finnegan

What people really want is not to make something funny, but to make something amusing - which, in many ways, is the opposite of funny. To amuse someone is to eliminate discomfort and awkwardness, kind of like a massage for the brain, while to be funny is to point out awkwardness and discomfort. Everyone thinks they want funny, but they really want amusement.