I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
In order to be effective decision makers and to live satisfying and contented lives, people need to be aware of their goals, desires, and purposes and need to be able to evaluate or assess the extent to which they are heading in the direction specified by their inner standards.