Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a … - Alexander Payne

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Thanks to technology, what almost anybody can do has been multiplied a thousandfold, and our moral understanding about what we ought to do hasn't kept pace.

Alexander Payne

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

Culture, Everywhere, Important, Marketing, Story

Same Author Quotes

I still have energy and some degree of youth, which is what a filmmaker needs.

Degrees, Energy, Filmmaker, Needs, Youth

I never wanted money worries to slow me down or make me take a job I didn't want.

Down, Jobs, Make, Take, Want, Worry

Just because I make films doesn't mean I think they're great. I just make them and then when I'm done with them I'm just a filmgoer like I always am. They're all lessons. I'm still in film school, honestly. And this one is just a dry run for whatever the next one is.

Done, Dry, Make, Mean, Running, School

Even if we die at 100, we're still dying young. I want at least 700 years. There's a lot of travelling and books to read and movies to see. I'm not going to squeeze it all in in 85 years.

Book, Die, Dying, See, Years

As the years go by and I make more films, I am increasingly interested in capturing place as a vivid backdrop for my films.

Film, Make, Place, Vivid, Years