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We barely have enough time to figure out who we are and then we become bitter and isolated as we age.

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Jay Conrad Levinson

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

Cost, Expensive, Kinds, Marketing, Two, Work
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Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Change, Business, Perfect, Completely, Beginning

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Order, Decision, Needs, Build, Delivers

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

Goal, Joy, Energy, Unconventional, Conventional, Achieving

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

Breeds, Confidence, Consistency, Familiarity, Sales

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Mean, Opportunity, Marketing, Company, World
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