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That's immediately how I gauge how healthy a city is-by the amount of tags. It's just in direct competition with advertising. It's still one of the last things that hasn't been corrupted.

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Jay Conrad Levinson

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

Breeds, Confidence, Consistency, Familiarity, Sales
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Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Change, Business, Perfect, Completely, Beginning

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Order, Decision, Needs, Build, Delivers

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

Goal, Joy, Energy, Unconventional, Conventional, Achieving

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Mean, Opportunity, Marketing, Company, World

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

Offering, Marketing, Benefits, Consumer, Service, Builds
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