Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, … - W. Edwards Deming

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I still get butterflies when I'm doing a runway show. The music starts, you're wearing these gorgeous clothes and your nervous about your high heels, if your shoes are going to break, if your going to slip or do something wrong.

W. Edwards Deming

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

Business, Design, Loss, Needs, Purpose, Wish

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Eighty-five percent of the reasons for failure are deficiencies in the systems and process rather than the employee. The role of management is to change the process rather than badgering individuals to do better.

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Quality comes not from inspection, but from improvement of the production process.

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If you can't describe what you are doing as a process, you don't know what you're doing.

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Put a good person in a bad system and the bad system wins, no contest.

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