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Do the best work you can do and try not to worry about the fact that you are a woman covering the NFL and you have never played the sport before. Just focus on the story and study, prepare and deliver the best report possible.
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Gary Vaynerchuk
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
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