I happen to think it's the politics that makes you electable, but the reason for that is politicians sometimes talk about electability as if it's just a matter of conning the public. Actually, it's a matter of persuading the public, and in my experience, usually, the public gets it right.
He was bookish, she was not; he was theoretical, she political. She called a rose a rose. He called it an accumulation of cultural and biological constructions circulating around the mutually attracting binary poles of nature
artifice.