God is God. His name doesn't matter.
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?
The best ideas come as jokes. Make your thinking as funny as possible.
The more informative your advertising, the more persuasive it will be.
You can't save souls in an empty church.
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
The best idea is the simplest.
I have not found a single good man in government; I have found good only in the people.
In getting good results team leaders become conductor rather than driver, enabling others to play the right music, not by hands-on domination of all decisions and execution, but by providing inspiration, motivation and stimulus.
Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.
I still believe that, in the long run, the aggregate of the decisions of individual businessmen, exercising individual judgment in a free economy, even if often mistaken, is likely to do less harm than the centralized decisions of a Government; and certainly the harm is likely to be counteracted faster. As I said earlier in this debate, our economic medicine may be painful but it is fast and powerful because it can act freely.