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If you do not care about your end user immensely, especially in the next few years, your brand will die.

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Roy H. Williams

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Cheap, Economy, Enough, Pricing, Worried
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

Essential, Essentials, Risk, Simple, Understood

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Entice, Firsts, Imagine, Step, Target, Want

The salability of an item can often be improved while the value itself remains unchanged.

Improved, Items, Often Is, Remains, Salability

Writing good ads is easy when you have something to say.

Easy, Economy, Say, Writing

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Ads, Expect, Mean, Two, Week, Yield
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