Your talent is God's gift to you.
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
The salability of an item can often be improved while the value itself remains unchanged.
Writing good ads is easy when you have something to say.
Use half as many words and they'll hit twice as hard.
I'm sad, but I'm laughing.
The doctor listens in with a stethoscope and hears sounds of a warpath Indian drum.
Mutual funds charge 2% per year and then brokers switch people between funds, costing another 3-4 percentage points. The poor guy in the general public is getting a terrible product from the professionals. I think it's disgusting. It's much better to be part of a system that delivers value to the people who buy the product. But if it makes money, we tend to do it in this country.
Better to suffer than to die.