Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
Jason Reitman
I used to have a group called Bad-Movie Saturday. Every Saturday, six of us would go see the worst movie that came out each weekend. It'd be noon in Burbank. It was just a running commentary. All executives - we would each talk through the movie and make jokes.
