For me, writing a song, I sit down and the process doesn't really involve me thinking about the demo-graphic of people I'm trying to hit or who I want to be able to relate to the song or what genre of music it falls under.
To have a true investment, there must be a true margin of safety. And a true margin of safety is one that can be demonstrated by figures, by persuasive reasoning, and by reference to a body of actual experience.