Throughout human history, people have developed strong loyalties to traditions, rituals, and symbols. In the most effective organizations, … - Rosabeth Moss Kanter

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Is it reasonable that even the arts should take advantage of and profit by our natural stupidity and feebleness of mind?

Rosabeth Moss Kanter

Throughout human history, people have developed strong loyalties to traditions, rituals, and symbols. In the most effective organizations, they are not only respected but celebrated. It is no coincidence that the most highly admired corporations are also among the most profitable. Why? Because everyone involved is committed to certain non-negotiable core values. Traditions keep them alive. Rituals such as special occasions reaffirm them. Symbols serve as constant reminders of their enduring importance.

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