I'm not the sexiest thing in the world, I feel actors who have to 'play' sexy lose all their sex appeal. When they start with the tongue and the heavy lids, it looks so ridiculous. I think you just have to be yourself.
I think it's really important as a creative director, to always keep your ears on the ground and always surround yourself with people who've been in the business longer than you to really think of new and creative ways to present your designs to girls.