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Acting is the hardest job in the entire world. By far. Harder than ditch digging.

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Martin Lindstrom

I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

Focus, Goal, Objective, Rarely, Say, Thinking
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Branding is not about what something says or what it means, but how it makes us feel.

Branding, Feels, Mean, Says

Products are produced in the factory; brands are produced in our minds.

Brands, Factories, Mind, Produced, Products

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

Big, Bigs, Causations, Data, Reason Why

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Communication, Lack, Technique, Technology

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Asset, Boredom, Creativity, Longer, Our World
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