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Martin Lindstrom Biography

Martin Lindstrom

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's books include Small Data: The Tiny Clues that Uncover Huge Trends, Buyology - Truth and Lies About Why We Buy and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment – inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.

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Martin Lindstrom Quotes

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

Action, Conviction, Cornerstone, Inspire, Vision

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Bringing, Communication, Generation, Marketing, Media

Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.

Gone, History, Per, Shelves, Tells, Years

Thus ideas like subliminal advertising today rarely works and or even exists.

Advertising, Exists, Ideas, Subliminal, Today

If we define value as emotions - and emotional engagement. . . i. e. love!

Emotional, Engagement, Ifs, Love

Brands must make use of the inclination of consumers to be persuaded by friends.

Brands, Consumers, Friends, Persuaded, Use

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.

Communication, Filters, Increasingly, Simple, Thickened

Products are produced in the factory; brands are produced in our minds.

Brands, Factories, Mind, Produced, Products

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

Maniacs, Marketing, Recorded, Talk, Talking, Thinking

The reality is that a brand can no longer afford to be "friends with everyone. "

Afford, Brand, Brands, Everyone, Longer, Reality

I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

Focus, Goal, Objective, Rarely, Say, Thinking

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Communication, Lack, Technique, Technology

Sex doesn't sell anything other than itself

Sell, Sells, Sex

We're all obsessed with our smartphones and thus really don't see anything around us.

Obsessed, See, Smartphones

Word-of-mouth is powerful, trusted, and cheap.

Cheap, Mouths, Powerful, Trusted, Word Of Mouth

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

Boundaries, Company, Unites, Valuable

[Logo] is an encapsulation of an emotion.

Emotion, Encapsulation, Logo, Logos

The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.

Accuracy, Alone, Dna, Emotional, Home, Insane

Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it. . . anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.

Bored, Observe, Smartphone, Smartphones, Thing, Thinking

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

Emotional, Focus, Focuses, Justifies, Seeking, Support

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