The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple … - Martin Lindstrom

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These false answers such as, I am stone, I am bird, I am animal, I am man, I am woman, I am great, I am small are, in turn, received, tested and discarded until the Question arrives at the right and Final Answer, I AM GOD.

Martin Lindstrom

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.

Communication, Filters, Increasingly, Simple, Thickened

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Branding is not about what something says or what it means, but how it makes us feel.

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Products are produced in the factory; brands are produced in our minds.

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Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

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New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

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We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Asset, Boredom, Creativity, Longer, Our World