Have you ever seen a chess article without a brilliant example of the author's own play? 'Silly question,' you will say. Quite.
The tendency has always been strong to believe that whatever received a name must be an entity or being, having an independent existence of its own. And if no real entity answering to the name could be found, men did not for that reason suppose that none existed, but imagined that it was something peculiarly abstruse and mysterious.