Now somebody will ask me, Pete, how can you prove these songs really make a difference? And I have to confess I can't prove a darn thing, except that the people in power must think they do something, because they keep the songs off the air.
What you do is take the power [popularity] gives you - which is very temporary and minor but significant - and use it. The danger is that you use it on a vanity project that no one wants to watch.