You just witnessed an old-fashioned rump kicking.
A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
The salability of an item can often be improved while the value itself remains unchanged.
Writing good ads is easy when you have something to say.
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Where there is peace, God is.
Word-carpentry is like any other kind of carpentry: you must join your sentences smoothly.
If Ashley Cole is ready we have 15 players for the final. I'll have to choose between Hilario, who's not bad playing forward or I'll bring in one of the kids.
No nation is fit to sit in judgement upon any other nation.