Centuries of secularism have failed to transform eating into something strictly utilitarian. Food is still treated with reverence. . . To eat is still something more than to maintain bodily functions. People may not understand what that 'something more' is, but they nonetheless desire to celebrate it. They are still hungry and thirsty for sacramental life.
There's no reason to be doing comedy during the day in a hot tent. I don't know why anyone thinks it's a good idea, but festival after festival keeps doing it. I did see some of the other comedians struggling.