Stick to the basics, hold on to your family and friends - they will never go out of fashion.
If you are doing a piece about somebody, even if you admire them tremendously and express that in the piece, express that admiration, if they're not used to being written about, if they're civilians, [. . . ] they're not used to seeing themselves through other people's eyes. So you will always see them from a slightly different angle than they see themselves, and they feel a little betrayed by that.