Be it human or animal, touch is a life-giving thing. Has anyone ever had a stroke or a heart attack while cozied up with a pet? I doubt it.
When people go to a web page, the thing that they want more than anything else is instant clarity.
In a pitch black room, you can affirm "let their be light" or you can light one candle.
20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.
You Christians look after a document containing enough dynamite to blow all civilisation to pieces, turn the world upside down and bring peace to a battle-torn planet. But you treat it as though it is nothing more than a piece of literature.
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
I felt a certain modicum of success because I had been paid well to be an actor for the first time in my life, but I felt like I had done adolescent work on the show, and stepping into the New York theater arena was the first time I felt like I'd come into my own. I felt like I was proving myself in a gladiatorial arena.
Small samples in the centrifuge will spin at varying rates to create synthetic gravity, like the gravity of Mars or the gravity of the moon, and measure how the specimens respond within the centrifuge.