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I don't believe in lobbying only progressives and liberal members of Congress. I don't believe in doing interviews only with those who share my views. I want to reach a wider audience.

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Ken McCarthy

20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.

Bob, Easier, Teaching, Years
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In a pitch black room, you can affirm "let their be light" or you can light one candle.

Affirm, Black, Inspirational, Life, Light, Motivational

When people go to a web page, the thing that they want more than anything else is instant clarity.

Clarity, Page, Pages, People, Thing, Want
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