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If America is to be great in the future, it will be if we understand that our source is not civic and temporal, but our source is godly and eternal.

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Norbert Reithofer

Joschka Fischer was a Green Party politician and Germany's foreign minister. We hired Mr. Fischer, as well as former US Secretary of State Madeleine Albright, as advisors because we, as an automaker, want to know, for example, how new emissions laws will develop in the United States, Europe and Asia. Fischer and Ms. Albright have diverse contacts worldwide. They can call our attention to trends early on, information from which we can benefit.

Asia, Automaker, Europe, Law, Party, United
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As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.

Bmw, Brand, Driving, Environmental, Increasingly, Vitality

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

Benefit, Benefits, Corporation, Corporations, Large, Venture

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

Companies, Hard Work, Mobility, Today, Work

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

Climate Change, Defined, Future, Premium, Sustainability

We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle.

Car, Cities, Expectations, Life, Vehicle
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