As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through … - Norbert Reithofer

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Fiction offered me tools that allowed me to approach a wider variety of issues than the events of my own life would.

Norbert Reithofer

As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.

Bmw, Brand, Driving, Environmental, Increasingly, Vitality

Same Author Quotes

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

Benefit, Benefits, Corporation, Corporations, Large, Venture

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

Companies, Hard Work, Mobility, Today, Work

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

Climate Change, Defined, Future, Premium, Sustainability

We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle.

Car, Cities, Expectations, Life, Vehicle

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.

Alternatives, Consistently, Environmental, People, Recognized, Take