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I have some Russian friends. But probably only 10 percent. I don't hang out usually in the big Russian communities in Brooklyn and New Jersey.

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Saul Bass

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

Kind, Limits, Pushed, Thinking, Visible
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Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.

Creative, Design, Intensity, Interesting

Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story

Essence, Phrase, Simple, Tells, Trying

Design is thinking made visual.

Design, Made, Thinking, Visual

I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.

Beautiful, Design, Opposed, Things, Ugly, Ugly Things

My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.

Audience, Emotional, Resonance, Stories, Story, Titles
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