I'm a targeted shopper - so if I'm looking for a pillbox hat - I'll search for that and go from "highest price" to "lowest price. " The more expensive stuff is most often the most precious - and will often retain its value if I ever consider reselling.
There's an idea about who I am that's eternally projected onto me, and then I almost feel like I have to fulfill that role. Even when things come out of my mouth, I want to be sure I'm saying exactly what I mean.