I think the reason that swearing is both so offensive and so attractive is that it is a way to push people's emotional buttons, and especially their negative emotional buttons. Because words soak up emotional connotations and are processed involuntarily by the listener, you can't will yourself not to treat the word in terms of what it means.
All the humiliating, tragicomic, heartbreaking things happened to me in my girlhood, and nothing makes me happier than to realize I cannot possibly relive my youth.