I used to be able to be in England and just be fine. No one had any idea who I was. I get a lot more abuse in England.
A franchise is dictated on the success of doing one film right, so if you can get it done correctly, you've got a chance of something else, but sometimes it just doesn't work that way. Ideally, it's insurance for the future; if you can do something, if you can find a character that people really do like, then you're very lucky.