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Admiration bestowed upon any one but ourselves is always tedious.

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Roy H. Williams

Embarrassment, or the risk of it, accompanies all your important choices.

Important Choices, Risk, Embarrassment, Accompanies, Choices
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

Essential, Essentials, Risk, Simple, Understood

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Entice, Firsts, Imagine, Step, Target, Want

The salability of an item can often be improved while the value itself remains unchanged.

Improved, Items, Often Is, Remains, Salability

Writing good ads is easy when you have something to say.

Easy, Economy, Say, Writing

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Ads, Expect, Mean, Two, Week, Yield
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