Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first … - David Ogilvy

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I grew up as the ugly duckling, they called me 'la prieta fea', which means ugly dark one - that was my nickname.

David Ogilvy

Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.

Failure, Eight, Cereal, Rejected, Cold, Cereals

Same Author Quotes

The best ideas come as jokes. Make your thinking as funny as possible.

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The more informative your advertising, the more persuasive it will be.

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You can't save souls in an empty church.

Church, Empty, Save, Soul, Souls

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

Creative, Creativity, Genius, Leadership, Reputation

The best idea is the simplest.

Idea, Ideas, Simplest

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Muriel Lester

a victor's peace is usually vindictive and stirs up a passion for revenge a generation or so later.

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I don't eat friggin' lobster or anything like that. Because they're alive when you kill it.

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Eva Longoria

I grew up as the ugly duckling, they called me 'la prieta fea', which means ugly dark one - that was my nickname.

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William Batchelder Greene

Woman, thou art a river, deep and wide, Of waters soft and sweet: Alas! I've never reached the other side; Though oft I've wet my feet!

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Walter Bradford Cannon

These changes-the more rapid pulse, the deeper breathing, the increase of sugar in the blood, the secretion from the adrenal glands-were very diverse and seemed unrelated. Then, one wakeful night, after a considerable collection of these changes had been disclosed, the idea flashed through my mind that they could be nicely integrated if conceived as bodily preparations for supreme effort in flight or in fighting. Further investigation added to the collection and confirmed the general scheme suggested by the hunch.

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