Don't eat breakfast cereals that change the color of your milk.
The oat is the Horatio Alger of cereals, which progressed, if not from rags to riches, at least from weed to health food.
The breakfast food idea made its appearance in a little third-story room on the corner of 28th Street and Third Avenue, New York City. . . . My cooking facilities were very limited, making it very difficult to prepare cereals. It often occurred to me that it should be possible to purchase cereals at groceries already cooked and ready to eat, and I considered different ways in which this might be done.
Got more milky syllables than alphabet cereals.
We're developing a new citizenry. One that will be very selective about cereals and automobiles, but won't be able to think.
Remember the days when you let your child have some chocolate if he finished his cereal? Now, chocolate is one of the cereals.
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
