Imagery is the most important to me when singing stories. I try to paint pictures with the words and decorate with little to no singing. . . . let the song do the work.
If you've been driving for a little while and nothing's happened to you yet - and you've been texting and driving - you think, 'Oh nothing's going to happen. ' But all it takes is an accident happening with one of your friends or God forbid, something happening to you, to really give you a wake-up call.