We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. … - Donald A. Norman

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I saw Linus Pauling as a brilliant lecturer and a man with a fantastic memory, and a great, great showman. I think he was the century's greatest chemist. No doubt about it.

Donald A. Norman

We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning, of learning and practice it takes to be skilled at even the most fundamental of human activities: eating, walking, talking, reading, and writing. It is tempting to want instant gratification - immediate expert performance and experiential pleasure - but the truth is that this primarily occurs only after considerable amounts of accretion and tuning.

Reading, Believe, Writing, Accretion, Gratification, Tuning

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The hardest part of design. . . is keeping features out.

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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

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It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

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When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

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