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All men have a feeling, that they would rather you told them a civil lie than give them a point blank refusal. . . . If you make a promise, the thing is still uncertain, depends on a future day, and concerns but few people; but if you refuse you alienate people to a certainty and at once, and many people too.
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Armin Hofmann
The creation of all those symbols and logotypes which are an ever more striking feature of the world in which we live calls for a new and fresh approach to lettering in the part of the designer. In these logotypes the combination of letters can be more or less obvious; but only deliberately contrived encounters of elements and confrontations of values can lead beyond the letters to new forms of expression.
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