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Stick to the fight whenyoure hardest hit

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William McDonough

We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.

Atmosphere, Levels, Problem, Material
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To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

Mean, Design, Understanding, Concept, Beginning

And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?

Changes, Colors, Food, Nature, Sequesters, Writing

Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn't have a design problem. People do.

Animal, Incredibly, Industrious, Nature, Nourishes, Taken

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

Design, Designing, Dream, Dreams, Firsts, Renders

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.

Earth, Grave, Industrial, Products, Want, Waste
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