To believe that He will preserve us is, indeed, a means of preservation. God will certainly preserve us, and make a way of escape for us out of the temptation, should we fall. We are to pray for what God has already promised. Our requests are to be regulated by His promises and commands. Faith embraces the promises and so finds relief.
Stephen King
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
