If a brand genuinely wants to make a social contribution, it should start with who they are, not … - Simon Mainwaring

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No, you don't get it, thats why I'm telling you. You think you get it, which isn't the same as actually getting it. Get it? (Kakashi)

Simon Mainwaring

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Authentic, Causes, Genuinely, Responsibility, Stories, Want

Same Author Quotes

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

Technology, Digital Revolution, Pace, 90S, Plans, Early

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Mean, Goal, Empowering, Marketers, Change, Customers

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

Morning, Night, Lasts, Computer, See

The false separation between living and giving must end.

Giving, Separation, Ends, False, Living

Often motivated by a desire to maintain the existing status quo, sloth almost cost the U. S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.

Maintaining The Status Quo, Car, Sloth, Korean, Cost, European