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I'm not an analytical person, so it's not my job to even know what the hell the thing meant. It's not my problem. I'm just supposed to do it. Sometimes, people have explained things to me that I might have been semi-conscious of or not.

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Geoffrey Moore

If you ask why start-ups outperform established enterprises when it comes to catching the next wave, the answer is that they are not conflicted. Everyone is rowing in the same direction. That is never the case in a company that has a portfolio of businesses at different stages in their maturity. So the key to winning there has to be to "zone out" the conflicts - sort of like sending quarrelling children each to their own room.