What data can tell you is if you have 10 messages, all of which you believe, it can tell you which messages are resonating and which aren't. And if you break it down even further, the truth of the matter is some messages resonate one place and other messages resonate another place.
Anybody can have a great album in themselves but it's not until you bring it out and put it into tangible form and creating it and working on it in the studio that all of that comes to life you know what I mean?